What Is Value?
This blog is about the perception of a company's value for both customer's and employee's and how it impacts businesses.
A Companies Value
Today’s blog is about a company’s value. As you develop your business, what value are you bringing to the table for your customer's and employee's? We are innovators, we start with an idea, a thought, a vision, a projection of our ideas manifested from future endeavors. The energy expended to develop a business is overwhelming; however, we cannot forgo value.
Let us expand ideas and focus on some key elements of value. From high salaries to health benefits, value travels much deeper than the surface of a company’s perks.
We must acknowledge a company’s diversity, not by ethnicity, but through generations. There are several different generations currently in our work force:
2000 to present: New Silent Generation or Generation Z
1980 to 2000: Millennials or Generation Y
1965 to 1979: Thirteeners or Generation X
1946 to 1964: Baby Boomers
Does a company understand how to communicate to each generation? Is the company leveraging workforce motivation through generational benefits? If so, the career satisfaction is noticeable by the customer's because of quality of service's or products because employee's care more about mission, vision, and value.
In recent times, the technological advancements serve Generation Z information to their fingertips; smart phones. Thus:
Does a company offer time tracking through mobile apps?
Does a company promote employees based on their technological comprehension?
What about other generations not familiar with technology?
Does a company promote PowerPoint presentations assisting Generation Y with their social norms?
All generations are raised based on social norms influenced by the era's historical events.
Thus, will Baby Boomers utilize technology the same way Generation Z does?
Scenario: a company needs to disperse information reflecting change, or a company opportunity. Since most employees have company apps on their phone, ping, the message goes to the app and subsequently to their phone notifying them of changes, or opportunities, effectively and thoroughly.
Company Value: Fluid communication, shareholder benefits, audits and measures, generational benefits through idea sharing and employee engagement, management and employee cohesion
Employee Value: technology engagement, personal development, career recognition, motivational factors increasing market penetration and increased salaries due to market expansion because of technology
Moving down the generational timeline, Millennials, or Generation Y. This generation was part of the internet revolution. Further, Generation Y was at the heart of computer development, cellphones, and Google. Thus, this generation has similar value implications as Generation Z. However, the social norms are very different because this generation depended on physical social interactions to obtain advancement in their industries due to the lack of apps. Apps have changed Generation Y’s social norm, and now communication is typically through some form of technology. Perhaps the transition from flip phones into smart phones changed Generation Y’s paradigm.
Scenario: a company needs to market a new product and is giving a bonus to employees who generate the warmest leads. Company moves to implement success tracking through an app viewed company wide, and also provides employees an opportunity to present their findings with some form of in-person presentation (combining Generation Z and Generation Y norms).
Company Value: Fluid communication, shareholder benefits, audits and measures, generational benefits through idea sharing and employee engagement, management and employee cohesion
Employee Value: technology engagement, personal development, career recognition, motivational factors increasing market penetration and increased salaries due to market expansion because of technology AND physical demonstrations of employee motivation
Thus, we can now correlate value with the rest of the generations. As we move down the generational timeline, we explore the different social norms. Generation X, a generation of personal interaction and also email development cultivated by parents of highly social interactions. Why? Because Generation X parents lack of technological communications. Value in Generation X resides in physical communication, physical attendance of meetings, direct communication, and email correspondence. Baby Boomers, a generation of newspapers, telephone books, word-to-mouth, and a society of which our country was built upon. Baby Boomers value is through personal interactions, tangible correspondence, and in person visual learning.
Consider the following: a company that implements technology, visual learning, audio learning, physical learning, physical attendance, understanding of how to communicate through generational norms, in person training, online training, and so forth, facilitates value in a company because of job satisfaction which trickles down to customer satisfaction. Value is built upon understanding what makes a company successful, knowing the different generations and their norms. Value; a company’s ability to recognize substantial benefits through generational norms, paradigm shifts, era implications, and combining said benefits creating competitive advantages.
As your business develops, implement value. We are innovators, we create the future inside our thoughts. Though energy expended developing a business is overwhelming; leverage value. Recognize key components of value. Yes, health care and vacation are elements of a business that society deems valuable, but we stay at companies long-term because of their true value, understanding who we are.
Respectfully,
Courtney Schreiber, USN Veteran